Frank Kern List Building
1. Offer an exceptional gift or reward for subscriptions. Not too long ago, any kind of a cost-free present or incentive was sufficient to get customers. In numerous cases, no "bribe" was required at all! As even more and even more online marketers began to send emails and ezines, and as spam raised, leads started to be more discerning about whom they provided their email address to.
To really succeed in your frank kern list building efforts, you have to offer a tempting deal for subscribers. Often, if people are interested enough in your topic, they will sign up for your ezine or course. Most of the time you must prove to customers that you are significant about developing a relationship with them. This indicates you need to provide them with solid content at the start, not advertisements. In some cases, this might indicate you should offer a free course AND a complimentary report (or some other mix). But do whatever it takes to get that customer on your list.
2. Include more opt-in boxes in your sales letter or home page. The very best case circumstance would be to have your home page be dedicated to your opt-in list as a lead-capture page. But if you won't, or can't, do that, put your opt-in subscription box on your page as many times as you can. Preferably, you want it at the top, in the middle, and at the bottom. As your prospect reviews your sales page, he or she might become more curious about your subject. Therefore, the even more times she or he sees your opt-in box, the greater the possibility they will leave their e-mail for you to communicate with them.
3. Develop your list virally. Compose a complimentary report on a beneficial topic (making sure to put your site in the report), check out the forums, and offer to offer your report to anyone who desires it. Online marketers will take you up on your offer because great online marketers are always seeking great material to share with their lists; they do not normally care where it comes from. When an online marketer gives your report to their list, your website link will be seen by lots of who reviewed the report, and checked out by numerous.
If you follow these suggestions, your frank kern list building will expand and will become like gold for you.
47.07 min. | 4.888889 user rating
All the basic and essentials to list building from Frank Kern. He had so many requests for list building info - he created (later) list control. However this...
13.60 min. | 5.0 user rating
The legendary Frank Kern dissects a sales letter sent to him by BMW and shows you why BMW's marketing sucks, and why you know more than BMW's entire marketin...